Introduction
Micromax is now a household name in India, thanks to its smartphones known for affordability at fraction of a price when it comes to leading smartphone makers in India & South Asia. Today Micromax is 2nd largest player which has captured Indian cell-phone market. To keep the momentum up, Micromax keeps reinventing its products and has finally launched a smartphone who on Android’s cousin called the Cyanogen Mod and is christened as Micromax Yu Yureka. As we all know Micromax had struck a deal with Cyanogen Inc, announcing an exclusive partnership with the company in India. |
| The Teaser of Micromax YU |
Getting to know about Micromax YU
The Yu smartphone has finally debuted Qualcomm’s new Octa-core SoCs for first time in India. The phone is expected to be 4G enabled. Couple of days back as we know Cyanogen's deal with Micromax has generated a clash with its long time partner OnePlus, which recently launched the One smartphone in India. Cyanogen, now Micromax's official partner for YU brand, gave a huge punch on face to potential OnePlus One buyers in India. The company alluded that the OnePlus One sold in the country won't receive OTA updates.
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Build & Quality
We hear from sources that YU is going to be the most powerful phone from house of Micromax till day. While most of its configuration is still under wraps, we are still able to provide some insights as below:Display: Yu Yureka sports a 5 inch full HD LCD screen giving an impressive resolution of 720x1280 pixels
Processor & RAM: Yu will be powered by 1.5GHz Octa-core Qualcomm Snapdragon 615 MSM8939 64-bit processor alongside Adreno 405 GPU as well as 2GB RAM
OS: Cynogen Mod
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| India's First Cynogen Mod Cellphone |
Camera: The phone will feature 13 MP rear camera for your day to use need of photography and 5 MP front camera for selfie lovers.
Video streaming: There are other amazing features like support for 24-bit high-resolution lossless audio, support for slow-motion video @ 60fps (with promise of 120fps video via a software update) and built-in support for Baton by Nextbit, which adds Apple Continuity like features to the OS
Storage: Yu will have inbuilt storage capacity of 16 GB which can be expandable
Connectivity: The phone will also feature 4G LTE 3G, NFC, Wi-Fi, Bluetooth, USB and GPS
Storage: 16 GB inbuilt expandable upto 32 GB
Battery: 2500 mAh
Price: Smartphone come with spectacular price tag of Rs. 8,999 and backed by an onsite warranty, uncommon in the smartphone space.
Cheat Sheet
General Observation & Verdict
Micromax YU Yureka is going to be a game changer for smartphone maker for sure. One area where Micromax really need to pull up is post sales service which is way to sub-standard. Its good to launch good products, but its better to have decent customer service as well to become a loyal & customer friendly Brand.
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